Role Description:

As a Pardot Consultant, you will be working on Pardot enhancements and support. Your role will be working with the Salesforce IT team to further maximize the usage of Pardot. You will act as a trusted source of knowledge to advise Marketing team in line with Pardot’s best practices and its growing number of capabilities to ultimately build a vision for their Pardot and marketing cloud usage roadmap.

Knowledge Preferred:

- Experience in Pardot implementation, configuration, and working with the Salesforce Connector
- Design, implement, and monitor for automated campaigns across email and web
- Strong understanding of marketing KPIs, such as email marketing and marketing conversion metrics.
- Sales Cloud & APEX knowledge and ability to set up features such as Engagement History, Campaign Influence, B2B Marketing Analytics, and the drag-and-drop email builder
- Intimately familiar with Pardot lead qualification process (grading & scoring).
- Excellent understanding of Engagement studio in setting up lead nurturing programs.
- Well-versed in best practices for administering Pardot ecosystem.
- Well-versed with the new features in Pardot like engagement history, b2b marketing analytics, connected campaigns etc.
- Knowledge of HTML or CSS for creating landing pages, forms, and email templates
- Working knowledge of SFMC will be a plus.
- Technology architecture & development.

Required Qualifications and Background:

- At least 2 years experience in delivering Salesforce marketing automation projects
- Successfully completed at least two Pardot implementations
- At least 2 years experience working hands-on with Pardot.
- Experience with Sales Cloud, APEX and LWC
- Certified Pardot Consultant
- Experience using the Pardot API to integrate third-party systems.
- Experience with other marketing automation platforms, such as Salesforce Marketing Cloud.